HTML is still essential, but it may no longer be enough. As AI increasingly sits between people and websites, businesses need to think about whether their information is understandable not only to people, but to machines.
Continue reading "Your Website Has a New Audience: Machines"
AI, privacy, fragmented discovery and organizational capability are changing marketing together. The useful questions are becoming clearer, even when the answers are not.
Continue reading "What I’m Trying to Figure Out About the Future of Digital Marketing"
The tools, platforms and interfaces have changed repeatedly. Starting this site again is a way to examine what remains useful—and what needs to be reconsidered.
Continue reading "After 25 Years in Digital Marketing, I’m Starting Over"
AI is useful for bounded acceleration and pattern work. Accountability, brand judgment, sensitive decisions and verification remain human responsibilities.
Continue reading "What AI Should—and Shouldn’t—Be Doing Inside a Marketing Team"
Every added channel claims budget, attention, content and measurement. Disciplined selection beats reflexive presence everywhere.
Continue reading "The Case Against Chasing Every New Marketing Channel"
Discovery may fragment across search, social and AI, but an owned website remains the place where an organization controls its identity, evidence and customer experience.
Continue reading "Why I Still Believe Organizations Should Own Their Websites"
A CRM can record and enable relationships. It cannot choose a market, define customer value or repair an unclear lifecycle.
As AI reduces the cost of producing campaigns and content, scarce value moves toward judgment, positioning, customer knowledge and coordinated choices.
Continue reading "AI Is Making Marketing Execution Cheap. Strategy Is Becoming More Valuable."
Partners can bring expertise and execution capacity, but the organization must retain ownership of priorities, customer knowledge, data and trade-offs.
Continue reading "The Problem With Outsourcing Your Digital Marketing Strategy"
Clicks, impressions and sends describe activity. Leaders need to understand contribution to outcomes, the evidence behind it, and the decision marketing recommends.
Continue reading "Stop Reporting Marketing Activity. Start Reporting Business Impact."
