Following pressure from the US Government, Canada is preparing to ram through a revamped copyright bill that will have disastrous consequences for consumers. The Government is hereby ignoring the public consultation held last year, where many Canadians spoke out against harsher copyright legislation.
Categoriese-Media
John Blackmore – Web Best Practices
Another lecture from the series on electronic marketing. John Blackmore, manager, Web & Content (Cognos SW) & Web Best Practices (IBM SWG) at IBM talked about creating sales funnels online.
CategoriesDigital Marketing
Scott Lake: Corporate Social Media Strategies
Second lecture in Electronic Marketing class featured guest speaker Scott Lake, CEO of SWIX, (Social Web Index), an Ottawa-based Social media company.
Study: stories – most effective form of online advertising
Digital media executives may still complain the Internet hasn’t really lived up to its marketing potential — but one survey says users are responding more positively to a number of Internet media formats, according to MediaPost.
LinkedIn doubled in Canada, opens shop
According to Globe and Mail networking site LinkedIn Corp. will announce this week it now has more than two million Canadian members on its site – almost double what it was just one year ago, making it one of its fastest-growing markets among the 200 countries it has members.
CategoriesDigital Marketing
Nokia: Marketing in digital world
This presentation is by Arto Joensuu, Head Of Digital Marketing at Nokia. It’s a great presentation positioning conversation as the new conversion metric, by getting rid of the standard sales funnel that most businesses have held close over the last few decades.
Fortune 500 Companies Achieve ROI with LinkedIn
A recent Fortune Magazine article, How LinkedIn Will Fire Up a Career, provides great example of social media delivering significant financial savings to Fortune 500 companies.
Measuring ROI from social media campaigns
Found this great presentation by Olivier Blanchard, a US-based marketing and social media consultant. Funny, interesting and thought-provoking.
Categoriese-Business
Magic Quadrant Report on the E-Commerce Industry
This Gartner report delivers the state of the E-commerce industry, including 20 components that every E-commerce site must have, marketing methods and a breakdown of the major players in the field along with strengths and weaknesses.
How internet has changed our lives
Very probable, yet scary scenario of what might internet and social media can do to you lives in the very near future.