With emergence of explosive social media platforms such as TikTok, there has been a lot of conversations about future of search engines and the role of SEO in generating business results. The study conducted by Rand Fishkin in partnership with SparkToro and clickstream data provider Datos sheds light on the current landscape of web traffic referrals. Google still dominates referral market with a share that is larger than all its competitors combined. Meaning that SEO is far from being dead and the role of a well-structured, optimized website is as important as ever.

Use this formula to write catchy headlines for your blogs, website, and social media updates.

[benefit][timeframe][objection]

Example:

Learn how to fight your speeding ticket Ontario in 30 minutes without spending a dime.

TOP 5 cybersecurity certifications you can get right now without going to college.

 

 

 

If you can’t answer that question, you’ve already lost the battle of getting in front of them.

Here’s exactly what you can do to know the WHERE:

✅ Survey your existing and potential customers (I really like Typeform).

✅ Check search terms to see what search results may be relevant for your audience.

✅ Use Google or SimilarWeb to find similar websites to the ones you selected above (In Google, add queries like “verse,” “verses,” “alternatives,” “sites like,” “similar sites” onto the end of the domains).

✅ Look for forums, Q&A sites, communities and groups related to your industry.

✅ Use tools like SparkToro to find what your audience reads, listens to, watches, follows, shares, and talks about online.

✅ Find influencers and/or authority bloggers that are popular in your niche.

✅ Monitor competitor mentions with Hootsuite or Sprout Social, Inc.

Anything else you’d like to add?